On-duty
London · Est. 2014
Booking Q3 / Q4 2026

Marketing for the

We create moments that matter and legacies that last. End to end creative marketing for the makers shaping music, film, publishing, content and culture.

10+

Years in the room

5

Disciplines, one team

Cultural touchpoints

01

Roster, by invitation

01 / 04 Manifesto

Our world is connecting communities, audiences, cultures and disciplines.

We are an end to end creative marketing agency working with the very best makers across the spectrum of the entertainment industry. Music makers, film makers, content makers, story makers.

Ten years of holistic marketing, talent partnerships and cultural strategy proven to lead to business growth. Our specialism is the defining pop culture moment, with a deep focus on pop music, all aspects of black music, and youth culture.

We only work with makers we truly believe in and know we can add value to.

The Makers principle

[M.00] Inside the work

Makers

Working with the people shaping the next chapter.

03 / 04 What we do

End to end, with care for every part.

Most of what we do is delivered as a single coordinated package, not a menu of interchangeable line items. The list below is the shape of the work, not the order form.

01

End to end music marketing

From ideation to execution. Campaign architecture for releases, tours, eras and moments that move culture, not just metrics.

02

Music marketing research and insights

Audience truth, not assumptions. Research that informs creative, scheduling and activation, written for the people deciding the budget.

03

Campaign management

End to end ownership of the moving parts: creative, partners, platforms, press, paid, talent. The operating system of a campaign.

04

Digital marketing and social strategy

Platform-native strategy across TikTok, Instagram, YouTube and the long tail. Built for community, scaled with paid where it earns its place.

05

Project management

Discreet, calm, on-time delivery for projects that span labels, brands, agents and creators. Documentation, escalation, no surprises.

06

Talent partnerships

Pairing artists with brands, brands with directors, creators with publishers. Long lens, not transaction by transaction.

Music
Film
Publishing
Content & Influencer
Cultural Marketing
Music
Film
Publishing
Content & Influencer
Cultural Marketing
04 / 04 Get in touch

Have something you believe in?

We take on a small number of partners each year. If your project is one we can genuinely move the needle on, we would love to hear about it.