On-duty

[W.00] Our work

Roster · By invitation

The roster is deliberately small.

We work with a tight slate of music, film, publishing, content and brand makers at any one time. The list below is a snapshot of the kinds of partnerships we take on. A more detailed case-by-case is shared on request.

01 / 04 Roster

Selected makers, recent moments.

We work with a handful of artists, labels, studios, brands and creators at a time. Each partnership is bespoke, considered, and built around a moment we believe in.

Music Artist, Album campaign Ongoing

[01] Album campaign

Music Artist

StrategyCreativeTalentActivation

A bespoke album campaign built end to end with the maker, from creative architecture through to launch and after.

Independent Label, Roster strategy 2025

[02] Roster strategy

Independent Label

StrategyBrandDigital

A bespoke roster strategy built end to end with the maker, from creative architecture through to launch and after.

Film Director, Theatrical launch 2024

[03] Theatrical launch

Film Director

CreativeTalentPressActivation

A bespoke theatrical launch built end to end with the maker, from creative architecture through to launch and after.

Streaming Series, Cultural rollout 2024

[04] Cultural rollout

Streaming Series

StrategyCreativeInfluencer

A bespoke cultural rollout built end to end with the maker, from creative architecture through to launch and after.

Author, Publishing debut 2024

[05] Publishing debut

Author

StrategyBrandDigital

A bespoke publishing debut built end to end with the maker, from creative architecture through to launch and after.

Content Creator, Brand to music Ongoing

[06] Brand to music

Content Creator

TalentPartnershipsCreative

A bespoke brand to music built end to end with the maker, from creative architecture through to launch and after.

Heritage Brand, Cultural partnership 2025

[07] Cultural partnership

Heritage Brand

StrategyTalentActivation

A bespoke cultural partnership built end to end with the maker, from creative architecture through to launch and after.

Festival, Activation 2024

[08] Activation

Festival

CreativePartnershipsProduction

A bespoke activation built end to end with the maker, from creative architecture through to launch and after.

02 / 04 Our approach

A method honed across a decade of campaigns.

01

Listen

We start every engagement with a deep listen. The artist, the project, the audience, the moment. The ambition under the brief.

02

Strategise

We translate that into a campaign architecture: the story, the audience cohorts, the platforms, the partners and the moments that will move the needle.

03

Create

Creative is built around the strategy, not bolted on. Concepts, content, casting, copy, design, sound. Crafted in-house and through a tight network of trusted makers.

04

Activate

We ship and we steward. Campaigns are run with discipline: timelines, partner management, paid media, measurement, and a long lens on legacy.

03 / 04 What we do

End to end, with care for every part.

Most of what we do is delivered as a single coordinated package, not a menu of interchangeable line items. The list below is the shape of the work, not the order form.

01

End to end music marketing

From ideation to execution. Campaign architecture for releases, tours, eras and moments that move culture, not just metrics.

02

Music marketing research and insights

Audience truth, not assumptions. Research that informs creative, scheduling and activation, written for the people deciding the budget.

03

Campaign management

End to end ownership of the moving parts: creative, partners, platforms, press, paid, talent. The operating system of a campaign.

04

Digital marketing and social strategy

Platform-native strategy across TikTok, Instagram, YouTube and the long tail. Built for community, scaled with paid where it earns its place.

05

Project management

Discreet, calm, on-time delivery for projects that span labels, brands, agents and creators. Documentation, escalation, no surprises.

06

Talent partnerships

Pairing artists with brands, brands with directors, creators with publishers. Long lens, not transaction by transaction.

07

Influencer strategy

Influence built on relevance and craft. Selection, brief, contracting, measurement, and the relationship after the campaign.

08

Above the line activations

Out of home, experiential and broadcast moments that anchor a digital plan in the physical world.

04 / 04 Pitch us

Could your project belong here?

Send a short brief over email. Tell us who you are, what you are trying to make happen, and when. We will come back to you within a week.